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Some say the secret to being a good presenter is to visualize the audience naked. I say if you really want to be a great speaker, it’s the speaker who must strip for the audience.

Great speakers and presenters are not afraid to bare their souls to the audiences. They strip away their masks and illusions allowing audiences and prospects to see them for whom they are. Audiences walk away not only with increased knowledge but some insight into the presenter as a person.

Whether our goal is to sell, educate, or inform every speech or presentation has a goal, and key to reaching that goal is generating trust. In order to trust us, people must know us, like us, and believe we are credible.

It’s no wonder so many of us are terrified to speak in front of a group. Presenting speaks to our greatest insecurity – people may not accept us as we are.

Each person has a unique presentation style, and while some elements work well, others do not. Regardless of the presenters’ skill level, I have found most presenters can increase their likeability, credibility, and authority by at least 25 percent by unlocking the “four-second window.”

Within four seconds, most of us form an immediate impression and then spend the next 30 minutes justifying our impression. Think back to a blind date, first interview, or social situation. Did you make a snap judgment as to whether or not you were going to like him or her? Most of us do.

We do it to others, and others do it to us. Most audiences decide whether or not they like us before we utter our first word.

For some, this “four-second window” is a breeze. These rare men and women have naturally-high “likeability factors,” a face, smile, or presence in which people find instantly attractive. For most of us, however, this is not the case. We have to earn our positive rating in an incredibly short period of time.

Six factors contribute to first impressions: gestures, stance, movement, dress and grooming, stance, and eye contact. Of these, dress and grooming, stance, and eye contact are most important.
Experts abound on the subject of proper dress and grooming for presentations, yet the best advice I found came from one of my seminar participants. She suggested looking into the mirror and noticing if anything stood out, and if it does, taking it off and changing it.

One man I coached loved loud ties. While his neckwear reflected his outgoing personality, it also distracted from his presentation. The audience focused on his ties rather than his face, missing much of what he had to say.

Like appearance, stance contributes to instant credibility, and for many women, stance is a challenge.

Most women are taught at a young age to assume a dancer’s pose, feet close together with one toe pointed out at a 90-degree angle. While this stance may be feminine and pretty, it holds no authority.

Instead, I counsel both men and women, to stand tall, feet shoulder width and pointed outward, hands at their sides. While it is important to gesture naturally, hands should drop to the sides when not in use.

Stance is important in establishing credibility so don’t hide it. At no time should speakers stand behind a podium, desk, table, or other obstacle. Great speakers allow the audiences to see all of them – physically as well as emotionally.

The eyes have been called the “windows of the soul.” As such, they are one of our greatest weapons in winning audiences. When it comes to eye contact, great speakers use a rifle instead of a shotgun.

I coach executives to begin their presentations by standing in silence, finding a friendly face, establishing eye contact, taking a deep breath, and then beginning their talk. This simple tip helps speakers become grounded and start their presentations with authority.

Many presenters talk while moving their heads from person to person like a sprinkler system, or worse they lose all connection with their audience by staring at one person, the slide screen, or into space. I train presenters to pick one person and maintain steady eye contact with that person until they have delivered a complete thought. Intensive eye contact can be uncomfortable, yet it is also highly effective in generating trust.

Discomfort is a constant companion for great presenters for they know no matter how good they think they are they can always be better. Using appearance, stance, and eye contact, they generate instant credibility while constantly challenging themselves to share more of themselves with their audiences.

In my preceding article “9 Secrets To Better Beginnings Of Any Presentation”, I wrote about the importance of presentation beginnings and best ways to capture the audience’s attention, as opening is one of the most crucial elements of a powerful presentation. In this article I would focus on how to practise the openers with a 5 point test that could be applied to get into the actual presentation.

Effective presenters know that the beginning part of a presentation should take between 5 and 10% of the allotted presentation time. For one hour presentation, this is between three and six minutes. It is only 30 to 60 seconds for a 10 minute presentation. Although one should spend not more than 10% of the delivery time on the beginning of presentation, over half of the preparation time may be spent on honing and crafting for opening. The hardest thing a presenter is required to do is to START. When you want to travel, the hardest part is to just go ahead and go. But once you start, everything follows. Once the beginning is set, it becomes easier to jump start the presentation and get audience attention almost immediately.

Test whether your presentation opener has the following statements:

1. Impact Statement

An Impact Statement is a brief narrative summarizing the outcome of your presentation which creates strong support to proceed further. To create an impact with your presentation, the audience have to get the message. That means they have to be able to hear it and understand it. And to do that, first they must listen. So the very first step in this whole process is to gain their attention and then keep it, so that they listen, hear what the presenter say, understand it, and then they can be influenced by it which is, after all, the essence of impact.

2. Statement that arouse curiosity or suspense

Best way to arouse curiosity is by hiding or obscuring or veiling or hinting but never revealing. An example statement: “We are close to being able to file hyper-linked legal documents on CD-Roms. Only one thing stands in the way and that is my topic today.”

3. Statement through Question

If you want to persuade the audience to use Copy right legislation, starting the presentation with a question might do the trick. ” Is there anyone here who has not violated the copyright law ? “. Here you are making a statement that your topic is all about copyright law.

4.Statement about startling statistics

A startling statistic can be great opener. ” According to a national survey reported in the Wall Street Journal 82% of respondents say they access pornography on the Net at work “.

5. Societal norm statement

If your presentation subject is “Helping Children Learn to Work”, your opening statement could be”Are We Losing our Societal Norms About Work ? With children becoming more sedentary due to study routines, entertainment options and the like, it is more important than ever to teach the value of work. We parents face the challenge of needing to create opportunities to work rather than just having them.”

Finally make sure to establish credibility upfront with the following ABCD checklist:

-Attract audience straight away with a statement at the beginning of presentation

-Begin to deal with ingredients of your presentation after your initial statement.

-Come out punching. Get to the point with right statement. Your audience expect nothing less.

-Drive rest of your presentation with sub-statements.

Follow this 5 point test and check list for your next presentation and if none apply then it is better to reschedule that next presentation until you are able to create a dynamic opening.

About The Author:

During March Madness sports fans affectionately refer to the NCAA Basketball tournament as “bracketology”. It’s a 65 team playoff, over 18 days, single elimination (winner keeps going, loser goes home)…one ultimate winner. I think it’s the best event in sports.
In negotiation, we sometimes pride ourselves on “thinking on our feet” or “winging it.” Don’t fool yourself. There is a better way. It’s called “bracketizing.”

The best chance for Negotiation success comes from what we call “Aggressive Preparation”. In the Humble Confidence Negotiation Workshop we dive into the 6 Stages of Negotiation Preparation. Stage 5 is what we call “bracketizing” our offers. We prepare and bracket 4 offers:

1) The Best (better than expected)
2) The Realistic (what it should be)
3) The Fallback (acceptable range of backup)
4) The Alamo (don’t go there…call a timeout!)

Bracketizing means we project ahead and determine a range of offers. We gain the discipline of staying within the plan, or “bracket”. We never “wing it” or freelance deals at the table. Never.

Now that’s not to mean we’re rigid or “un-creative”. Not at all. But it does mean we control our emotions and don’t get caught up in the euphoria of deal-completion. Sometimes we just want to be done…be careful not to let your desire to finish drive a sub-par outcome.

Bracketizing is just one stage. There are 5 more in “Aggressive Preparation”. We call it “Aggressive” because you have to drive your team and yourself to embrace the process. And remember, 90% of a successful negotiation happens in this stage, before you even get in the room!